An effective promotion needs to be something that will connect and appeal to the needs of your target audiences and encourage them to take the step and learn more about your product or services.

Consider these points when creating your promotion for Love Local Moyne:

• A Catchy Title – Capture the audience’s attention with power words to increase the effectiveness of your promotion.
• Appealing Imagery – Make sure the accompanying imagery to your promotion is of high quality so that it shows your business in its best light and draws customers towards your promotion.
• Links To Your Business – Add links to your various channels to ensure customers can get in touch with you in different ways.

Once you’ve created a promotion make sure you share a post on your social channels as well to spread the word and don’t forget to tag #LoveLocalMoyne in your post so it showcased in our feed too.

At this stage, we are only allowing business’s who reside in Moyne to add a promotion to the Love Local Moyne campaign website.  However, any business, even those in the surrounding region who service the Moyne area, can engage with the campaign on social media by using the #LoveLocalMoyne in their posts.

The main hashtag for the campaign is #lovelocalmoyne.

Other hashtags you might want to consider using are:

• #SmallBusinessMoyne
• #portfairy
• #Moyneshire
• #koroit
• #mortlake
• #yambuk

Here are some ideas for different promotions or pieces of content you can create.

Retail

• Offer a personal shopping service (eg fashion styling or gift registry).
• Package purchases thoughtfully with a view to making your customers feel special.
• Offer free gift wrapping.
• Slip in a small gift with purchase. It doesn’t need to be expensive.
• Use visual merchandising as a way of inspiring your customers

Trades & Professional Services

• Tell your back story. Use your website and social media to introduce you and your staff and to demonstrate your expertise.
• Consider how you can add value. For example, a hairdresser might provide a head and shoulder massage at no charge. A travel agent might provide travel documents in a quality branded pouch.
• Stay in touch with your customers to build a relationship (eg through newsletters).
• Provide free information or advice that is of genuine value to your clients.
• Offer useful branded products (eg. pens, mugs, key rings etc) that keep your business front of mind.

Hospitality

• The ‘style’ of your service should match your brand personality (eg energetic and dynamic or understated and sophisticated.)
• Talk to your ideal customer in your content.
• Share positive customer reviews online
• Value add – instead of discounting, provide regulars with a free drink or coffee “just because”.
• Trial a loyalty scheme where customers get a gift for continuing to shop with you.

Tourism

• Value-add the experience. For example, create experience-based itineraries; provide your ‘local knowledge’ about secret places or favourite restaurants, etc.; provide local products for sale or as part of your experience (eg handmade gifts or chocolates, candles, wine, personal soap, etc.)
• Connect your customers directly with other businesses they may find valuable (eg restaurants, tour operators, visitor attractions, etc.)
• Provide flexible cancellation policies.
• Promote the cleaning protocols you have to deal with coronavirus.
• Talk to your ideal customer in your content.
• Share positive customer reviews online

Food Production & Agribusiness

• Consider your packaging carefully. Does it reflect your business and what you stand for? Could it be more attractive to tourists seeking a keep sake, momento, souvenir, or something tangible to remember their experience with you?
• Promote what is special about your produce (eg organic, low food miles, local, etc.).
• Demonstrate ways to use your produce (eg free recipes or samples).
• Use social media to tell a visual story about your products and how they can be used.

We’ll promote your business across all our campaign channels, including our website, social media, print publications and radio. For FREE!

We’ve developed a series of posters and social images you can use to promote Love Local and your business.

Posters
print and display
download(ZIP, 4MB)

Social Media Tiles
download and share
download(ZIP, 2MB)

The council is running several initiatives to help businesses leverage digital tools to improve their business. Learn more about our other Business Support Initiatives here.